John Hall is Managing Director of Proximity Data Centres, the UK’s fastest growing regional edge colocation data centre operator. He has more than two decades of experience managing sales, marketing and commercial functions in the data centre, IT outsourcing and telecoms industry. This includes as Customer Director for Global Markets at Cable & Wireless and Group Sales & Marketing Director of a venture capital-funded hosting and IT outsourcing company. Here he was responsible for leading initial investment in the data centre market and early entry into the hybrid cloud sector.
Amid growing requirements from users for reduced network latency, bandwidth congestion and data backhaul costs, John Hall, Managing Director of Proximity Data Centres discusses why strategically positioned ‘edge’ regional colocation facilities are essential to the success of edge deployments. He explains how edge data centres are now pivotal to delivering the performance and speed of response increasingly required by users and a growing array of latency-dependent applications and services. In the new edge cloud paradigm, he asserts why colocation data centres must be fit-for-purpose with the connectivity required - including for hybrid cloud - to meet more latency-dependent requirements and have the ability to ensure maximum user agility by rapidly provisioning and scaling compute and storage resources exactly where and when they’re needed. All without compromising on the fundamentals of critical infrastructure in support of maximum IT security and 24/7 availability.