As both a Chartered Engineer and Chartered IT Professional with over 25 years of experience in the data centre sector Mark has been a specialist in the field of data centre operations and technical management for more than 2 decades. During this time he has focussed on the delivery of business critical services from highly reliable, world class data centres with 24x365 availability expectations.
Now operating as an Independent Consultant and Technical Advisor with extensive international experience and solid technical skills combining data centre facilities design, IT and facilities operational management, energy efficiency and engineering expertise to support all facets of the Data Centre Lifecycle.
A regular public speaker, conference host and industry thought leader on data centre technical issues as well as sitting on multiple technical and advisory boards. Mark is also involved in the development of International data centre Standards through ISO and CENELEC as the UK national representative as well as being the Technical Editor and Committee Chair of the European Commission Code of Conduct on data centre energy efficiency.
Genuine Data Centre Efficiency is not as simple or straightforward as some might think. The media generally get it wrong and even within our sector there is a good deal of confusion and misunderstanding. With the threat of regulation hanging over us a clear understanding of the issues involved and the challenges we face is essential. This presentation seeks to highlight those challenges, clear up some common misunderstandings and make some suggestions about possible ways forward. This is a topic that we are all having to consider with both governments and the media potentially taking us down a route of significant unintended consequences. We should all be a little more clear about where the issues really lie, the challenges that we face and solutions that might ultimately achieve the results that we all want.