David began his IT career in 1999 as an inside sales representative (ISR), before taking an account executive role selling Citrix and Microsoft based solutions to enterprise customers at a services-led UK VAR, where he ending up running the British Telecom account for three years.
David later headed the virtualisation practice at Computacenter, the UK’s largest VAR, before joining Citrix, where he led the enterprise sales team, helping to close some of the company’s largest deals at Morgan Stanley, Citi, Credit Suisse, Deutsche Bank, and Barclays, amongst others. He also coordinated the collaboration with Citrix’s system integrators and system outsources, global partners and alliances.
David then joined software-defined storage company Atlantis Computing as VP EMEA, becoming the first person ‘on the ground’, building the business from scratch to $20 million within three years, leading a team of 30, including sales executives, sales engineers, marketing and ISRs. While there, David closed deals with UBS, JPMC, H&M and Fujitsu, ranging from $1 to $5 million of annual recurring revenue. He then moved to Santa Clara with Atlantis to lead worldwide field operations, covering sales, technical, marketing and support. When Atlantis was acquired by HiveIO, David became head of worldwide sales, tasked with integrating Atlantis’ accounts while continuing to create opportunities for HiveIO.
David has lived in London for the past 17 years. Outside of work, he is kept occupied by his four kids, ranging from six to eleven years of age, David is a keen runner and has participated in a few marathons. When he gets the opportunity, he also enjoys cycling, yoga, skiing and fly fishing
Over time the enterprise datacentre has become unruly. As we all look toward digital transformation, this session will focus on the challenges of infrastructure sprawl and how one of the UK’s largest retailers partnered with Virtana to transform their infrastructure, stop production outages and make intelligent decisions about cloud migration.